Sunday, December 12, 2010

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Librino complicated future: renewing the traditional book

To my knowledge, has been talking about it, at least two weeks. And me with so little time, if the damn time. But he would not let the opportunity to talk about it because I found a very interesting new shows that much remains to be invented in the book, in the paper.

do not intend to say anything that it does not know, because there was much talk these days previous. Just to show the aspects that seem more attractive.

one hand, it is curious that the main innovation of this book has to do with something we've been right under our noses for so long. Had to be a Dutch press devoted to religious texts, Jongbloed, which realized the enormous potential space-saving accounted for Bible paper, and decided to extend the Bibles and books of psalms to other literary topics.

The combination of low weight bible paper with landscape layout of the pages and small size (it fits in the back pocket of a pair of jeans), converted to a format librino really innovative. And besides, the price is very competitive librino, ten euros (9.95 to be exact), which can compete with the large format, even with the form of pocket.

Ediciones B has been the publisher has acquired the exclusive right librino format for Spain to Jongbloed. And seeing the success of the Netherlands, which has sold 400,000 copies in one year, the prospects seem pretty good for the English market.

no doubt will be very interesting what will be the evolution of librino, how it will achieve a niche and how you will get it. In any case, it seems to come and take the site to anyone just coming to add. Probably, who may suffer more if this format is extending the pocket book because it seems natural competitor and librino format is smaller and more comfortable to read on the subway or bus. The librino looks more like a book "Battle", unlike the big book, hardcover, we acquired when we read and retain title.

Perhaps interesting to know if you can cope with the e-books, which can carry around, but they occupy more space and need a comfortable place (at least to sit) to be read. Who said that the traditional book was finished? The book and librino are here to stay for long.

If you want to hear the interview he did Citizen Garcia Ricardo Artola (editorial director of Ediciones B) on "This sounds to me in RNE" can do it in the podcast that can be reached with this link (it is the entire program on December 3, the interview starts at the half-hour program.)

Hope you like it. Greetings.

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