Tuesday, August 17, 2010

Character Reference Forcommunitysample

information manager, a new breed of

a few years ago, the Internet offers new opportunities for companies not only to publicize their products, but also to listen and interact with customers or potential customers, which can help them meet new business opportunities, improvements needed some of its products, defend smear campaigns, etc..

All these possibilities are requiring a new profession, the community manager. This buzzword that almost everyone has heard in the media and advertising to a new profession called powers and functions which I will try to summarize here from an article by Javier Leiva -Aguilera , appeared El Profesional de la Información. Community

manager can be translated as manager of online communities and their role is that of intermediary between the company (your employer) and consumers. Not only do customers know what products the company offers, but also seeks to protect consumers against the company. Thus, the client-company becomes. Jeremiah Owyang

pretty much sums up what is the role of community manager: listen, respond, inform and connect to the appropriate people. Moreover, not only must be attentive to what's on your business or consumers, but also have to be aware of the market, what do the rest sector companies. These powers of surveillance technology and competitive intelligence are closely tied to professional profile information.

Therefore, it is a new breed of new job opportunities for graduates in library and information science. Curiously, however, companies do not take into account the documentary at the time of offering these jobs.

As general skills to be community manager, requires skills that are requested (almost like a string) for most jobs, almost does not matter if you go to a post of computer, distributor, engineer, or telemarketer: learning autonomous adaptability to new situations, drive for quality, creativity, entrepreneurship, leadership, creativity.
more specific questions are: computer skills, interpersonal skills, oral and written communication, knowledge of at least one foreign language.

more specific substances of the job are: web analytics, advertising industry, viral marketing, search engine optimization, content management systems, business skills, social web platforms.

Javier Leiva-Aguilera A search of these materials in the training provided the degree of documentation of the different English universities. And he noted that really only have coverage in their subjects of social networks and advanced content management.

This means that librarians need to receive additional training to access jobs community manager. But, says Javier Leiva-Aguilera, is no dramatic event since, in this present changing world, we have no choice but to be constantly forming and being attentive to what happens around us.
Note: Link to original article : Leiva-Aguilera, Javier. "Communication opening in the company and the professional profile of the filmmakers. "The information professional, 2010, Vol.19, No. 2.

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