We believe we owners of our intimacy, only WE ARE know s what we want to know who we want to know. It looks like a tongue twister, but that's what we think.
However, all have an email account, the score card of Ikea and Carrefour, a Facebook account and a bank account online. Some of these things are incidental, we could give them up without much hesitation. Instead, we make it much other life. For example, keep abreast of developments in our current account is very useful and allows us to avoid going to the bank to do something very common before, updating the card.
Other elements have already become almost indispensable, and have an email account.
And others allow us to save a few eurillos see Mercadona have the card.
In all cases, give our personal data like a minor issue, it costs us nothing. However, for firms our data and activity we conduct, reflected in our record of phone calls, purchases in the supermarket, financial transactions carried out, etc., Is an invaluable information. This allows them to refine better customer acquisition campaigns, advertising, etc.
Franganillo As George says in the article comment and summarize here , companies are not interested to know what I like yogurt or how much gasoline echo a week. Not interested individual data but all data from hundreds of thousands of consumers and their analysis through the so-called "data mining" to determine consumption patterns.
If we use many services, we have no choice but to accept the terms of use imposed by the companies, but is it ethical and fair to our privacy, reflected in our consumption habits, is known by others, in this case business? Who cares what our favorite shampoo?
addition, knowledge of these data can lead to clearly discriminatory acts. For example, knowing our zip code, companies know what neighborhood we live, we can have more difficulty getting a loan.
A less obvious, and it clarifies how sophisticated can be the analysis of companies is as follows: in France has shown statistically that red car buyers have a higher percentage of defaults on loans. Therefore, people who want to buy a red car, are exposed, either, to have to pay an interest rate higher than the purchaser of a car black. There is no doubt that this is not is fair, this is a clearly discriminatory act.
Perhaps the speed at which modern life will not let us stop and think. Therefore, items like Jorge Franganillo are very healthy, but to avoid the inevitable (Vivim in a computerized world in which everything is recorded), then at least to understand the world around us.
Greetings.
Note: the original article: Franganillo, Jorge Ethical implications of data mining. ThinkEPI Yearbook, 2010, vol. 4, pp. 320-324.
Franganillo As George says in the article comment and summarize here , companies are not interested to know what I like yogurt or how much gasoline echo a week. Not interested individual data but all data from hundreds of thousands of consumers and their analysis through the so-called "data mining" to determine consumption patterns.
If we use many services, we have no choice but to accept the terms of use imposed by the companies, but is it ethical and fair to our privacy, reflected in our consumption habits, is known by others, in this case business? Who cares what our favorite shampoo?
addition, knowledge of these data can lead to clearly discriminatory acts. For example, knowing our zip code, companies know what neighborhood we live, we can have more difficulty getting a loan.
A less obvious, and it clarifies how sophisticated can be the analysis of companies is as follows: in France has shown statistically that red car buyers have a higher percentage of defaults on loans. Therefore, people who want to buy a red car, are exposed, either, to have to pay an interest rate higher than the purchaser of a car black. There is no doubt that this is not is fair, this is a clearly discriminatory act.
Perhaps the speed at which modern life will not let us stop and think. Therefore, items like Jorge Franganillo are very healthy, but to avoid the inevitable (Vivim in a computerized world in which everything is recorded), then at least to understand the world around us.
Greetings.
Note: the original article: Franganillo, Jorge Ethical implications of data mining. ThinkEPI Yearbook, 2010, vol. 4, pp. 320-324.
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